How Hootsuite and Pinterest are addressing COVID’s secondary crisis

为了消除心理健康的下降,科技公司正在重新思考其劳动力和办公室战略。

Upper Left Photography - Hootsuite Instagram-7

As Canadian business leaders re-evaluate what success means in the post-COVID era, many have taken note of the secondary crisis lurking in the pandemic’s wake.

在什么生活中的心理健康指数中已经确定了作为“劳动人口的集体心理健康的大量下降”,加拿大员工正在从关机和工作中的生活中感到疲倦,许多人花了很多时间来实现相同的产出,许多人决定离开他们的工作。

加拿大人中有将近一半的人认为他们今年需要心理健康支持。而且,令人震惊的是,根据LifeWorks对先前危机的评估,与Covid相关的风险完全消退后,这些条件可能会持续得很好。

作为回应,一些公司已经开始实施或扩展心理健康和福祉计划,认识到此类举措受益于其员工,支持品牌建立努力并使他们在紧张的劳动力市场中更具竞争力。

例如,总部位于温哥华的社会管理平台Hootsuite已实施了新计划并重新构想了其劳动力战略。

左上摄影-Hootsuite Instagram -27Earlier this month, it unveiled its new Vancouver headquarters – the first of a network of global offices to be turned into creative hubs (called “nests”) designed to foster collaboration and social connection, with a special focus on inclusivity and health and wellness.

The new HQ, whose design was reviewed by a DEI consultant, is equipped with dimmable lighting in meeting rooms to accommodate for light sensitivity, exercise bikes, sit-stand desks and a “wellness room” – a multipurpose calming room that can be used for nursing mothers and people who need a quiet place to relax, meditate or pray.

该公司的首席人物和多样性官员塔拉·阿塔亚(Tara Ataya)说:“新的办公空间代表了一个旨在创新,灵活性和选择的环境。

Hootsuite的Creative Hubs是其在大流行期间开发的新分布式劳动力策略的核心部分,在该战略中,员工可以选择在家,办公室或两者兼而有之。阿塔亚(Ataya)表示,该策略使它“吸引来自我们可能没有机会做的不同地区的人才”。

The shift has had a direct impact on Hootsuite leadership. At the moment, 60% of the company’s senior executive team is based in different markets across the U.S., including CEO Tom Keiser (San Francisco), CFO Tiziana Figliolia (Boston), CRO Melissa Murray Bailey (New York) and CMO Maggie Lower – who washired in July目前位于芝加哥,但很快将搬到温哥华。

“Joining the team wouldn’t have been an option if it weren’t for the distributed workforce strategy,” says the CMO. “It has allowed a tremendous amount of growth as we attract new talent in different regions globally, where we didn’t have offices before, and enabled me to work with my marketing team and exec team who are stationed all over the world in an innovative and collaborative way.”

Upper Left Photography - Hootsuite Instagram-2In addition to its new workforce strategy, in July, Hootsuite joined tech players like Bumble and Twitter in giving its entire workforce extra time off to help boost mental health. Its inaugural Wellness Week gave employees a full week to unplug knowing they wouldn’t be missing anything or needing to play catch up, says Ataya.

Overall, employees felt more relaxed and at ease during their shared hiatus, and they returned to work feeling more energized, she says. “The overwhelmingly positive response is indicative of the impact and importance that taking time off has on our people.”

That response led Hootsuite to announce this month that it will bring Wellness Week back in 2022.

Hootsuite最近还扩大了健康福利,为员工提供了与心理健康相关治疗的100%覆盖范围,并有带薪病假以支付休假时间来照顾直系亲属。

但这并不是唯一反​​映新现实的公司。总部位于旧金山的Pinterest是另一个,并且在加拿大国家经理Erin Elofson(剩下), supporting employees has become a centerpiece of the platform’s brand.

Erin Elofson

在消费者和广告商中,Pinterest都将自己定位为一种灵感创造力和积极性的平台。为了证明其内部的价值观如何,它一直在努力使其加拿大员工获得更多的精神和情感健康支持。

例如,Pinterest员工可以使用心理健康应用程序平静地获得会员资格,该应用程序提供了内容,课程和工具,以促进更好的睡眠,冥想和放松,以及勇敢的按需教练平台,将用户与专业教练联系起来。通过Cleo,Pinterest的父母可以免费获得个性化的育儿支持,包括与专家和在线研讨会的一对一对话。埃洛夫森(Elofson)说,她自己最近使用该应用程序征求建议。

她说:“这真的很强大,因为您实际上与指南交谈,您可以向谁传达,谁能为您提供资源。”“我们知道各种形式的心理健康支持非常重要。这不仅是员工的心理健康,而且是家庭和家庭的心理健康。”

Beyond these external supports, the platform has brought back Pintention Days in March. First launched in May last year, the homegrown program promotes intentional self-care among employees. Each week, the company focused on a different topic, providing resources to help workers “take back their life and schedules.” And at the end of the month, the company took two days off to disconnect and reconnect.

Pinterest“When employees are feeling inspired, included and positive, their voices are amplified, and they’re able to generate many innovative policies and ideas that really differentiate Pinterest,” Elofson says.

首先,通过将Pinterest员工及其担忧提出来,该公司最终决定制定减肥广告禁令在七月。

埃洛夫森说:“我们的员工意识到这一事实是,人们希望在15个月内首次亲自重新加入社交圈时感到压力。”“这促使我们……真正成为禁止所有减肥广告的唯一主要平台。”

除了能够吸引(和保持)p talent and boost productivity among overworked staff, making people feel comfortable creates a space for innovation and experimentation – ultimately benefiting companies’ bottom lines, notes Hootsuite’s Ataya.

她说:“快乐的员工和提高士气或最小压力通常相当于一个更具参与,协作和生产力的环境。”“最终,通过增加员工的福祉,组织将看到较低的营业额。”

照片由左上摄影和Pinterest提供。

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